Selling in South Florida with Ashton Coleman, P.A.

Selling in South Florida with Ashton & ONE Sotheby's International Realty

Ashton Coleman, P.A. ONE Sotheby's International Realty

Your home deserves more than a good agent. It needs a great marketing plan. Rather than placing the property on the MLS & Zillow then praying, I continue the process of technology-driven lifestyle marketing opening the floodgates of exposure with robust Social Media while using cutting-edge techniques from video presentations to a highly-targeted demographic looking for a property such as yours. Have you seen the number of buyers watching for homes such as yours? If not, click here!

Each home has a story to sell and I sell it well. With each new property, I look to clearly demonstrate the unique story behind the home, told with beautiful imagery, video, and description. Any professional representing you and your home needs to be an amazing storyteller.

Selling a home for top dollar requires the right marketing strategy and expertise to tell the story of a property in a way that creates an emotional response from potential buyers. Every effective resource is utilized such as professional photography along with the old-fashioned print methods and postcards showcasing your property to the immediate neighbors who most likely have their friends and family wanting to be close.

Your home isn’t cookie cutter so don’t settle for copy-and-paste marketing. I individually brand and market the properties represented, and a carefully thought out, a bespoke marketing plan is created for every home. This, combined with the vast global reach of Sotheby’s International Realty, ensures that your properties marketing campaign is as unique as it is effective.

When you do something, do it right the first time. One of my favorite quotes is “buy quality, you on cry once” and quality is what you get once the relationship begins. I would love to have your property part of The Coleman Collection and ONE Sotheby’s International Realty’s list of extraordinary South Florida properties.

A good excuse for an expired listing? I’ve never heard one. It’s not uncommon for homes to sit on the market for many months… or even years. But time and time again, I am able to succeed where previous agents fail. My secret is my optimism and faith plus years of experience utilizing the vast customer database and media channels as a primary resource in pre-marketing and the promotional process, completely rejuvenating the marketing strategy utilized to sell a given property. My success in relisting, rebranding, and successfully selling properties which have not sold for extended periods of time spans over a decade. Get in touch and let me show you! I’ll meet with you, preview the property, and walk you through new ideas and the steps it will take to change your home’s status from Listed to Sold.

The Coleman Collection of Bespoke Homes

These links below showcase local luxury real estate to a global audience and with a super-charged database of followers to my many media outlets, I deliver the very best content to the right medium.

Fort Lauderdale Real Estate & Research

Miami Real Estate. Driven by Results. Powered by Integrity.

Global Marketing. Local Prestige.

Sales, Listings, & Reviews

Residential Specialties

Land for Development
Estates & Waterfront Homes
Penthouse & Trophy Properties
Oceanfront & Waterfront Condominiums
Unique & Historic Properties (1930's + Mid-Century Architecture)

FROM MARKETING YOUR PROPERTY TO POST CLOSING.

Selling real estate in today’s South Florida market requires a vast knowledge, experience, diligence and the financial ability to advertise and promote your property throughout the entire marketing process. I spend a fortune to be positioned where I am online and in getting your property showcased professionally. This information below is a '5 Step' overview of what to expect once we begin working together whereas my proprietary marketing checklist is extensive having over 130+ procedures & proven techniques to ensure success in meeting the end goal.

5 EFFECTIVE MARKETING STEPS.

Let's get your South Florida property showcased, marketed, exposed, negotiated, & sold with precision the very first time!

1.) PREPARING YOUR PROPERTY FOR SALE.

Understand your criteria for selling and professionally assess your needs & wants, plans & end goals when selling.
Provide comprehensive market information with pricing bands to then recommend the best pricing strategy.
Identify profitable (cost effective) home improvement strategies to enhance the value.
I help give an unbiased, realistic view of your property and relay selling options & strategies available.
Establish a competitive market price with the aim of multiple customer & client queries, showings & offers.
Seller awareness when there is a strong emotional attachment, seller over-improvement or a functional obsolescence that may hinder the sale.
Identify the optimal marketing solution, develop & implement a complete marketing plan for aggressive promotion.
I pay for all marketing & advertising costs associated with the sale and begin hiring vendors immediately once the marketing agreement is signed.
Your time is valuable so spend it how you choose to; allow me to handle the finite details and show you results while you step away from this time-consuming goal.

2.) SHOWING YOUR PROPERTY & VIDEO OPEN HOUSES.

Help you prepare the property for staging and showcasing the property to give the ‘WOW factor’ to prospective buyers.
Arrange for a cleaning service to brighten & shine your property.
We personally show your property to qualified prospects and the Realtor community representing qualified buyers. No lock boxes!
Create a Showcase Video to serve as a 24-hour open house for global exposure (Youtube Channel, Vimeo, & Facebook).
Present your property to the past, and present prospects interested in your type of property, area or price range.
Network with other top Realtors, clients & customers by phone calls, database emails, and direct mail.
Open House for your home or condo (by request only) – less than 1% of homes sell by an open house as most Realtors do open houses for buyer leads.
*Brokers Opens (Special properties by request – luxury homes & condos. *Realtors show up to get free lunch, and the results are minimal).

3.) STATE OF THE ART TECHNOLOGY.

Website Address of your property with a Single Property Showcase Site.
Placing your showcased property on the South East Florida Regional Multiple Listing Service (MLS) that markets to over 40,000 real estate agents in our immediate market area plus Broward and the Palm Beaches along with the public through Realtor.com and shared worldwide and locally through IDX Solutions.
Placing & positioning your property on over 20+ of the world’s finest luxury real estate websites; these include Realtor.com®, WorldProperties (TRC direct to 28 other countries), Wall Street Journal, The New York Times, Mansion Global, CountryLife, PropGoLuxury, JamesList, The Washington Post, The Telegraph, Hong Kong Tatler, HGTV Front Door, RealtyTrac, Immobel, Trulia, Zillow, Homes.com, LivingChoices and many more.
Promote your property here on MiamiDreamRealty.com (as Featured Property), a powerful & leading real estate website with global exposure and appearing in literally hundreds of directories. Major search engines include Google, Yahoo!, AOL, Best of Web, MSN and others include their foreign version (.ru, .br, .ca) ensuring maximized presence on the top of International Internet searches.
A Showcase Blog Post displaying your properties details and high-quality photographs under the Just Listed category – ‘Miami Beach Real Estate Blog.’
Additionally, promote your property through MiamiBeachRealEstateBlog.us (Featured Listings) noting hundreds of daily visitors who look to see luxury property information such as yours. Another Miami blog site and a member of the Google Directory with a large and ever-increasing presence on the net.
Your property on Realtor.com, which is the world’s biggest database of real estate for sale, as well as the official site for the National Association of Realtors®. Your property will consist of professional photographs, VIDEO Tour, and professionally written text, describing all the most relative and appealing features of your property.
Market your property through Integrated Realty Information Systems (IDX) to Brokers and Agents throughout Southeast Florida. I allow and highly suggest Broker Reciprocity through the IDX Solutions. If your agent does not allow reciprocity, it is a disservice to your best interests as other agents may then also advertise & expose your property.
Market Your Property through Wall Street Journal Online (Properties above $1M).
Statistics & Preview Results of the number of viewers your property is attracting along with their location. This is presented monthly or anytime upon request.
Market your property to top Brokers, building specialists and other agents who have sold similar properties through direct email & local networking events.
Distribute your property information to selected Brokers, building & neighborhood agents along with top agencies dealing in luxury waterfront property in Southeast Florida. I have a rich email database of the most successful agents actively selling in our community.
I reach out via email and phone to other building & area specialists to suggest your property for sale and encouraging them as a cooperating broker.
e-Pro Referral program (ePro NAR tech-savvy Internet solutions)
Social media communities showcasing your property and promoted on Instagram, Facebook & Twitter. I have access to private Social Media brokerage accounts where South Florida properties are shared daily to top producing agents and brokers.

4.) HIGH IMPACT MARKETING MATERIALS.

High-quality digital photography of your property by a professional photographer for exposure on MLS, websites, social media, and print ads.
Prepare a professional YouTube Video tour to intertwine with all marketing online. Detailing the bedrooms & bathrooms, the views, the exterior, features, amenities, and highlights of your property. (Video open house tours on all forms of internet advertising where accepted, i.e., Google Videos, Realtor.com Showcase, RealBird, MiamiBeachRealEstateBlog.us, and many other top sites.)
In keeping up with today’s most cutting-edge technology, I utilize the best in Aerial drone technology for still photos and aerial videos to showcase an elevated view and location.
TubeMogul & Vimeo HD Video published online & through various site feeds.
ONE Sotheby’s International Realty with an International exposure and a vast affiliate network showcasing your property to affluent buyers around the world.
ONE Life Magazine – A ONE Sotheby’s International Realty Print Publication Showcasing Your Property.
High-Quality Postcards as ‘Just Listed’ & ‘Just Sold’ sent to the immediate building and premier areas around your property.

5.) FOLLOW UP QUICKLY AND CONSISTENTLY.

I AM FAST to respond and quick to follow up.. Test me!
Assure continuous effort to promote and market your property until it sells.
I handle, assist and advise on all price and term contract negotiations.
I have the experience and knowledge that help place you in the strongest negotiating position.
I will go over tried and true negotiation strategies and am well versed in the negotiating gambit.
Giving you up to date information about the local market, sold values, new competition with relevant terms & conditions of competing properties through monthly email updates and phone calls.
Consistently provide feedback, updated market information and consult on the best options throughout the sales or leasing process.
I encourage qualified buyers to make serious offers and to help you objectively evaluate every proposal without compromising your marketing position.
Evaluate all offers, negotiate the final agreement and always protect my clients best interests.
I will represent you in all offers presented. Typically, the process of selling a condo or home involves offers and several counter offers. A seller is best represented by an experienced broker that does a multitude of challenging sales that have exposed them to all facets of negotiations. Many times multiple negotiation solutions will keep the deal together and move fast forward to close timely.
I have your best interests in mind so you’ll always have someone on your side including loyalty & full disclosure.
Be available to assist you and your potential purchaser(s), on a full-time basis leading to an efficient, hassle-free closing.
Facilitate & coordinate the entire closing process saving you time & stress on the closing of your property and ensuring a successful and stress-free sale.
Review final closing documents and give advice to clients about the closing.
I am available post-closing for advice, expertise and real estate related information you may want & need at a later date.
Provide post closing information, pdf documents, consulting services, vendors and readily available with any future real estate needs.

Most Likely To Happen During The Sales Process

The date of the contract may easily change - it is a guesstimate and subject to many variables.
The property might not appraise.
The agent will miss showing appointments and not call or show up.
Appointments will be made and canceled at the last minute.
Some showings will last about five minutes and some showings will last an hour.
There will be a day when I call you and say someone wants to see your house, and you are going to ask me when. I will then say: "turn on the lights and pull back the curtains, they are waiting outside!"
I am going to call you 3 minutes before your showings and cancel, sometimes it may be 20 minutes after.
Agents are going to make appointments at the very LAST minute.
Agents are going to knock on your door or even drive by, see you in the yard and ask if can they see your house (if this happens, call me).
Expect lowball offers (It's a starting point).

Certified Luxury Home Marketing Specialist Certified Negotiations Expert Accredited Buyer Representative Seller Representative Specialist

CERTIFICATIONS & DESIGNATIONS

Ashton has the professional credentials that demonstrate his experience, education, and skills – the following designations and certifications show a high-level of commitment providing you with an exceptional level of service.

CLHMS – Certified Luxury Home Marketing Specialist™

Recognized as the mark of accomplishment in luxury markets around the world, the Certified Luxury Home Marketing Specialist (CLHMS) designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, competence, and confidence they require. Members of The Institute, who hold the CLHMS designation have documented performance in the TOP 10% of their markets, and have successfully demonstrated their expertise in the luxury home and estate market.

RSPS Resort Second Property Specialist RSPS – Resort & Second-Home Property Specialist

The only resort and second-home certification endorsed by the National Association of REALTORS®, RSPS is for those REALTORS® in a resort and second-home markets around the world who wish to distinguish themselves from their peers. NAR currently defines a REALTOR® specializing in resort and second-home markets as a “real estate practitioner who facilitates the buying, selling, or management of properties for investment, development, retirement, or second homes in a resort, recreational and vacation destination.”

CNE – Certified Negotiation Expert

One of the top designation courses in real estate taught nationally by the Real Estate Negotiation Institute. This 2-day course offers professional negotiation and business building training. Scientifically proven persuasion approaches that increase success rate at influencing others.

ABR Certification Accredited Buyer Representative

The Accredited Buyer’s Representative (ABR®) designation is designed for real estate buyer agents who focus on working directly with buyer-clients.

SRS - Seller Representation Specialist

The Seller Representative Specialist (SRS) designation is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Real Estate Business Institute (REBI) who meet specific educational and practical experience criteria.

TRC – Transnational Referral Certified

The International Consortium of Real Estate Associations (ICREA) is a global alliance of leading national real estate organizations in the world’s major markets. ICREA assists members of these national organizations by helping them efficiently and profitably facilitate cross-border business. ICREA also helps buyers and sellers in locating properties outside their country and in finding a real estate professional who abides by a code of ethics and can best meet their individual needs. The Transnational Referral Certification prepares real estate professionals to make and receive compensated referrals using the ICREA Transnational Referral System and integrate international referrals into their business plans. The course covers finding a referral partner, agreeing on compensation, meeting customer service standards, participating in the compensation dispute arbitration process, and using ICREA business tools.

Transnational Referral CertifiedTRC brokers are well prepared to provide quality service to buyers and sellers with international property interests. Marketed around the world through an International Referral Network an exclusive network in Argentina, Brazil, Uruguay, Central America, Mexico, and Europe. Member of the International Consortium of Real Estate Associations (ICREA is 30 real estate organizations worldwide) Promoting Your Property to a Broad Global Audience on WorldProperties.com (28 Countries) and Distinctive Properties. Listed, marketed and available in 29 different languages. Provided the very best, most complete marketing and promotion package available. Find a Transnational Referral Certified (TRC) Broker to cross-border transactions can be complex, so it is important to involve a professional who understands local market business practices and market conditions. Search for brokers and sales agents who have completed training on transnational referrals. The individuals in this database are all affiliated with an ICREA member association and have completed training in making and receiving client referrals from professionals in other countries.

e-PRO® Certified

An e-PRO® certification shows that your broker is willing to go the extra mile to provide the most up-to-date and sophisticated service, and truly be successful in a new era of internet & technology. Applying advanced technologies and social media strategies to your business plan expand your marketing capabilities, increases your reach, and builds trust.

MEMBERSHIPS

Sotheby's International Realty - ONE Sotheby’s International Realty

In keeping with its stellar reputation, the Sotheby’s International Realty® organization boasts an esteemed group of brokers who understand the unique mindset of upscale clients seeking distinctive homes (or second & third residences). Sophisticated, savvy and extensively trained in luxury markets, these professionals have an intimate knowledge of properties within the local community. ONE Sotheby's International Realty is independently owned and operated.

Top Producer Circle | ONE Sotheby's International Realty

Inducted into the ONE Sotheby’s International Realty Top Producer Circle. Sales volume in 2015 placed Ashton within the top 25 associates in the company. Since then, the office has grown from 150 to 800+ agents so I am not only greatly inspired by Titans within the company but now in the Top 50 as of 2018.

NAR – National Association of Realtors®

The National Association of Realtors® is the collective force influencing and shaping the real estate industry. It seeks to be the leading advocate of the right to own, use and transfer real property. The acknowledged leader in developing standards for efficient, effective and ethical real estate business practices valued by highly skilled real estate professionals and viewed by them as crucial to their success.

FAR – Florida Realtors®

The State Association Florida Realtors®, the voice for Real Estate in Florida, offers members the latest news and updates on the Florida real estate market. Florida Realtors® offers its members up to date training, best practices and keeps members apprised of changes in documents for the real estate professional. In the continually changing marketplace, extensive property research and trends are available to members.

MAR – Miami Association of Realtors®

Chartered by the National Association of Realtors in 1920, this year MIAMI marks 94 years of service to Realtors, the buying and selling public, and the communities in South Florida. MIAMI has grown its membership from 162 in the beginning to more than 30,000 in the present day, making it the Largest Local Association in the nation. MIAMI is comprised of three organizations, the Residential Association, the Realtors Commercial Alliance, the Broward County Board of Governors, and the International Council MIAMI represents its professionals in all aspects of real estate sales, marketing, and brokerage at the local, State, national and international levels.MIAMI is the voice for real estate, influencing and shaping the industry. (MAR) Properties Marketed Worldwide on more websites and internet portals. Included in buyers tour maps, property brochures, and comprehensive comparative market analysis programs. Marketed in Major U.S. Markets including Manhattan, Washington D.C., Baltimore, LasVegas, Florida markets, and more. Marketed exclusively on the award-winning Terrafly, Immobel, and iMapp.com. Advertised on Realtor.com, Miami.com, Herald.com, Miamire.com, GreaterMiami.com Chamber of Commerce, plsnow.com, FloridaLivingNetwork.com, and more.

GFLR – Greater Fort Lauderdale Realtors®

Our tagline The Difference is Greater.℠ exemplifies all that we do. It’s our promise to you. As a member of GFLR, we are dedicated to serving you.

Master Broker Forum – Miami Chapter

Established in 1993, the Master Brokers Forum is a unique organization comprised of South Florida’s top residential real estate professionals. Membership into the Miami MBF is limited to the county’s most successful real estate professionals and is by invitation only.

ILHM – Member of the Institute of Luxury Home Marketing

Members of The Institue for Luxury Home Marketing actively seek out the latest information in marketing strategies, staying on top of changing market conditions, and know how to handle the special needs of an elite clientele and their exceptional properties.

Million Dollar GuildMillion Dollar Guild® Member

Members are CLHMS designees who have documented multiple million dollar plus transactions and have been recognized by The Institute as members of The Million Dollar Guild®.

World Properties International Consortium of Real Estate Associations

The International Consortium of Real Estate Associations (ICREA) is an alliance of the world’s leading real estate associations, committed to high standards of professional conduct. The only organization of its kind, ICREA has dedicated itself to the international promotion of its members’ businesses, improving the way real property is transacted across national borders, and advocating for the industry on global issues. ICREA members include over 40 national real estate associations and regional associations across the globe.

LICENSE

Florida Real Estate Brokers License (Lic. BK3065746)

Governed by the Florida Real Estate Commission (FREC) who administers and enforces the Florida Real Estate Law. A Florida Real Estate Broker must successfully complete a FREC approved pre-licensing course, pass the Florida Real Estate Broker Examination and have successfully completed a FREC-approved post-licensing course for brokers.

Sotheby's International Realty

Sotheby’s International Realty has the unparalleled edge in locating the world's best properties and investors having partnerships with more than 930 affiliate offices in more than 70 countries. Since its debut in 1744, Sotheby’s Auction House has evolved into the luxury go-to for prestigious possessions from jewelry to antiques. Its name translates around the world. Sotheby’s counts nearly three-quarters of Forbes’s 100 richest people, more than half of its richest Americans and all dozen of its billionaire art collectors among its clientele. Through this rare level of brand recognition and global footprint, ONE Sotheby’s is able to match the most coveted properties with International buyers.

#WeareONE of the top real estate brokerage offices in South Florida and more so than an office, it comes down to the broker representing your best interests when purchasing a property or selling. We as Florida Real Estate brokers SHARE the MLS Property Database and cooperate with all other firms to promote & sell your property. Therefore, when your condo is listed exclusively, it is shown by any licensed agent who brings a qualified buyer looking for a property such as yours. If you are a buyer, we have this shared resource, so you only need ONE exceptional broker to look after your real estate needs.

Who You Are

You are a client – not a customer:

Knowledge is protection. As a client, you can expect confidentiality but also risk assessment with fully accurate information that you will understand, implement, and use to build your net worth.

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Knowledge is protection. As a client, you can expect confidentiality but also risk assessment with fully accurate information that you will understand, implement, and use to build your net worth. Contact my office today at #954.998.3098, #305.978.7704, or toll-free at #888.38.DREAM.

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